Lesson #1: Take better pictures of the booth BEFORE people trek in. It's awfully hard at a busy show to get a picture of the space without someone in it. (Not that I'm complaining about the constant foot traffic, by any means.)
There's me! Totally oblivious to the camera, as ushe.
Lesson #3: A tent is a damn good idea. I was able to borrow one from a friend, but if that can't be an option all the time, it'd be worth it to invest in one. No sunburn OR heatstroke. Sweet.
Lesson #4: Bring change. I know this sounds obvious, but I woke up at 5:15 that morning in a cold sweat, realizing I had totally neglected to get any change. I sent Dan (who took all these lovely photos) to Starbucks to buy something with a $20 and get me through the early-early morning, and then again to get more ones and fives. (Maybe lesson #4 should really be, "Write a checklist now for supplies to bring with me because checklists written the day before are going to forget something.")
Lesson #5: Position the goods in their natural environment. This one comes from the lovely Sara at Girls Can Tell, who put up a post last month about booth displays, wondering why we put things on tabletops when everyone else is putting things on tabletops. (Obviously this does not apply to everyone, but for the sake of generality, bear with me.) I really wanted a small rolltop desk that I could file all the lovely stationery-y stuff in, but what found me was this table from my old housemate when we were vacating the premises in early May. The conversation went something like this:
Him: [shoves desk to curbside trash pick up]
Me: OMG, you're not tossing that, are you?
Him: Why, you want it?
Me: YES. [saves]
It looks much nicer here than in my old alley, doesn't it? It's also got handy drawers for hiding things -- when they're not open to showcase stuff, like the top one. Future incarnations of this desk may be painted the same blue as the interior of my new apartment, but time was a factor.
The desk area of the booth display. See also: lesson #1.
Lesson #7: Sell some of the better vintage maps that are still in good condition. (Want one? Email me or comment and I'll see what I can do on any requests for specific areas. I have lots of Asia, for sure.) They were definitely a hit and a nice draw to get people over to the booth. Next time we'll think it through a bit better and use some clothesline to hold 'em up. (Another nice draw was the vintage, sadly-not-working typewriter on the desk. "Look kids! A mouseless, monitorless computer!")
This was actually my first outdoor show, and I think I definitely got lucky weather-wise and location-wise for my first such experience. Thanks to all the friends and new faces who came out and chatted me up about my little shop!