Promos? Maybe some readers can help me.

I have an entire bookshelf full of papery goodness in the form of stock photography books. These are glossy, thick, pretty books that are given to advertising firms by photography companies to entice the agencies to buy the rights to their images. This means they are perfect for collage, ATCs, and all sorts of other forms of papercrafting. A friend of mine who works for an ad agency found out his office would be throwing an entire roomful of these fabulous books in the trash, and let me and Meigh of NoPantsMcGee in after hours to cart as many away as we could carry. She had a hand-me-down SUV at the time, and we loaded that thing's cargo area and backseat FULL of these heavy books.

Unfortunately, they are not going to all fit in my new apartment. I'm moving from a large three-level Victorian rowhouse with five bedrooms, five people, and seven built-in bookshelves (three of which I took over) to a one-bedroom English basement (zero built-ins). This means I need to come up with a way to get most of them out of my house before moving to the new place.

This is where you come in.

Since they're so pretty and useful for upcycled crafting, I don't want to just recycle them -- I want them to go toward MAKING. And since I want them to go toward making, and I also make things, I want to launch some sort of viral marketing campaign about {craftgasm}, with a free book for participants, perhaps. But the cost of mailing out books individually to people would be too cost-prohibitive to manage. (Is it acceptable to ask for $3 to ship a free item to someone?)

What genius ideas have I not come up with yet? Shoot 'em to me in the comments. (Best idea gets a book!)